SNUG AS A BUG
- Jun 29
- 5 min read
Cooler mornings and chilly nights, it’s time to warm up. Luckily some of our favourite labels are making the season’s cosiest fits, in miniature. Whether you’re layering the kids up for the farmers’ market, the school run, or a weekend in the hinterland, there’s never been a better time to invest in pieces that work (and play) as hard as they do. Thoughtfully made, super comfy, and built to be lived in season after season, here are the brands making our kids snug as a bug.
COSY HAS NEVER BEEN SO COOL
If any brand was born for winter, it's Korduroy Kidz. Founded by Northern Rivers couple Meg and Ryan, this Australian sustainable kidswear label has always done things the right way: slow, considered, and seriously good for the planet. Their newest drop is everything a winter wardrobe dreams of. Think cosy overalls, snuggly tracksuits, and jackets for both the little ones and the grown-ups keeping up with them. Every piece is crafted from 100% GOTS-certified organic fabric, completely non-toxic and gentle on sensitive skin, because no kid should be itching through their adventures. With a deep commitment to environmental giving (hello, tree planting and ocean clean-ups), Korduroy Kidz is the label that makes choosing quality over quantity feel like the easiest decision you've ever made.
DRAW YOUR OWN RULES
Sabbi Kids is what happens when you hand childhood back to the kids. A playful extension of the Sabbi creative world, this kidswear range is dreamed up by Pearl and Ruben, along with a little help from their friends, with every graphic hand-drawn, raw, and refreshingly unfiltered. The result? Jumpers and long sleeves that look exactly like a kid drew them, because, well, they kind of did. Striped sleeves, contrast stitching, and a relaxed oversized fit make these pieces the ultimate in cool-kid comfort: fun, a little imperfect, and full of personality. Set to become the season's favourites from the very first wear, because the best winter wardrobe isn't matchy-matchy; it's completely, brilliantly their own.
FOR LITTLE LEGENDS ON BIG ADVENTURES
Ottway has always been about adventure, and now their clothing is made for the biggest adventurers of all. Yes, our favourite styles have been reimagined for little ones. Take the beloved Rarebird Jacket, which keeps all the magic of the grown-up version (vegan suede, hand-woven embroidery and a plush cotton lining) with the kind of details kids adore thrown in, like an internal zip pocket for very important secret stashes. Then there are the Dayton Cords: super soft, roomy, and built for everything from tree-climbing and shell-collecting to campfire snuggling. Relaxed, breathable fabrics, elastic waistbands and thoughtful little extras make every piece as comfortable as it is wonderful. Made for every little adventurer and built to be passed down to the next one, this is slow fashion at its sweetest.
WORN WITH LOVE
Born in the Northern Rivers, Worn Curations is the brainchild of mother and fashion creative Tori, a slow, purpose-driven label rooted in family life and thoughtful design. Every piece is produced in small batches from natural cotton fibres, with sustainability woven into every decision: from recycled ocean-bound plastic satchels to plastic-free packaging. The ethos is simple – quality over quantity, comfort over trends, pieces made to be worn often and loved deeply. This winter, their Rolly range is serving up dopamine dressing in the best possible way. The Rolly Stripe Knit Pants, available in Strawberry and Apple Stripe, pair perfectly with the slouchy Rolly Knit Jumper, both knitted from 100% pure cotton with signature raw rolled hems and relaxed fits built for busy, adventurous little ones.
THE SPICE OF LIFE
Lennox Head label Spicy Dugong is childhood bottled up and turned into clothing: vibrant, joyful, and completely unapologetic about it. Founded on the belief that kids should look as free and wild as they feel, every piece is designed to spark imagination and let little ones be exactly that. This winter, three pieces have us absolutely smitten. The Wave Party Pants are the ultimate throw-on, with a relaxed fit, elastic waist, and sweet wave embroidery made for beach, park, or wherever the day takes them. The Comfy Hemp Tee brings a boxy, oversized cowgirl energy in 100% hemp cotton with custom artwork by Zoe Lok. And the Bush School Dress, with its signature print and embroidered treasure pockets for rocks, feathers, and those absolutely-had-to-bring-it-home finds, is pure magic.
A WINTER RAINBOW
Consciously crafted for the wild and wonderful world of children, Byron Bay's Ziggy Zaza designs pieces for free and creative play, inspired by art, adventure and the rhythm of nature. With a focus on natural fibres, every piece is made to be layered, lived in and passed on with love, thoughtfully created to mix, match and play season after season. This winter, the Rocky Trakset is a glorious clash of cosy rainbow colours: double brushed inside for thick, snuggly warmth, with a velvety peached outer and contrast logo embroidery at the chest. Pair it with the Row Row Pullover, a classic breton-striped 100% cotton knit with a beautifully relaxed drape that layers up perfectly all winter long. Built for every adventure the season brings.
HAT'S THE SPIRIT
Byron Bay hat legends fallenBROKEN street have always made grown-ups look impossibly good, and now the little ones can get in on it too. Crafted from the same fine materials as their beloved adult range, the kids’ collection is built for your mini festival-goers and market buddies who take their hat game very seriously indeed. The wool felt bowler hat is made from 100% Australian wool with a natural cotton inner band for all-day comfort: sturdy, characterful, and built to be worn absolutely everywhere. Then there's the Transcend Autumn Stripes Beanie, snuggly, stripey and just the right amount of wonderful for chilly morning surf checks and crisp nights by the firepit. Dreamed up for all-day adventures from the backyard to the bush, these are the kind of hats a kid will never, ever want to take off. And honestly? We don't blame them one bit.
WHERE TO SHOP THE SEASON
Because the best kids winter finds are often waiting in the most wonderful local stores.
OXLEY & MOSS | KINGSCLIFF
A little hub of joy in the heart of Kingscliff, Oxley & Moss is always buzzing with families, beach wanderers and pram-pushing locals who know this is the spot for feel-good finds. Owned by friends Melissa and Alex, their kids range is a wonderland of cosy winter picks, handpicked to delight all parents of tiny humans and make gifting joyful and a little bit magical.
HEY LOVE | MURWILLUMBAH
When you're in Murwillumbah, make a beeline for Hey Love: a small boutique with a seriously big heart. Led by local mum and fashion lover Kayla, this warm and welcoming space is stocked with over 30 incredible brands. With a love for local labels, natural fibres, sustainable fashion and timeless design, Hey Love is the perfect pitstop for kitting the kids out in style.
MILA MELI | BYRON BAY
Step inside Mila Meli and you'll understand immediately why this Byron Bay gem has such a devoted following. Owner Mel handpicks every piece for its unique design, beautiful fabrics and maker's ethos — and the result is a shop that feels as joyful and spirited as the little ones it dresses. A truly special place to find something wonderful for your kids this winter.
WATTLEBEE BABY | BALLINA
Created by a local mum and inspired by real family life, Wattlebee Baby is where practicality meets beauty on the Ballina coast. This thoughtfully curated boutique brings together sustainable, quality brands for every stage of babyhood and beyond, with a particular focus on supporting mums too. Everything a growing family needs, all in one gorgeous place.
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