TINY TRENDSETTERS
- Donna Rishton
- 4 hours ago
- 3 min read
Kids don’t just wear clothes – they live in them. They cartwheel, belly-slide, snack-spill, adventure-seek and nap-on-the-go… usually all before 10am. And while we’ve all been tempted by the cheap-and-cheerful options, nothing beats dressing your little ones in pieces that survive the chaos and look ridiculously cute doing it.
Lucky for us, the Northern Rivers is overflowing with clever mums and makers creating fun, colourful, play-ready labels that are as durable as they are adorable. Think soft fabrics, joyful prints, sun-smart suits and outfits made for movement.
Round up your mini fashionistas — here are a few of our favourite homegrown brands bringing the sunshine.
Chunky Munky Co.
Bursting with colour and built for chaos, Chunky Munky Co. turns everyday mess-making into a fashion moment. Designed by a local mum who was tired of beige babywear, these pieces celebrate the wild magic of childhood with bold prints, premium fabrics and clever features (hello snap-friendly rompers and wedgie-free tights). Each design is slow-made in small batches with exclusive illustrations, giving every outfit a unique, joy-filled stamp. Road-tested by real kids and made to last, this is “special” clothing you’ll actually want them to wear every day. Childhood is messy — Chunky Munky makes it fun.
Summer Sun
For water-loving families, Summer Sun is the ultimate adventure uniform. Created and operated by local mums, this brand specialises in sustainable, soft, stretchy wetsuits and swimmers made for long days outdoors — beach, creek, pool or backyard sprinkler. With buttery comfort, fun colours and durable construction, these wetsuits keep kids sun-safe and happy from splash time to snack time. Everything is designed to be lived in, handed down, and loved for more than a single season.
Daughter Co.
Soft, sweet and made for sunshine-filled days, Daughter brings a dreamy femininity to kidswear without sacrificing comfort or playability. Born in Byron Bay and crafted by skilled artisans using natural, breathable fibres, these pieces are designed to be worn, loved and passed down. Think timeless silhouettes with a playful twist — scalloped hems, soft cotton knits, breezy dresses and current summery hues inspired by golden lemon sorbets and deep indigo seas. Every style is slow-made with longevity in mind, creating keepsake-quality clothing that still lets little ones climb, twirl and explore with ease. Beautiful, thoughtful and forever wearable.
Where to Shop the Sunshine
Because sometimes the best kids’ fashion finds are waiting in the dreamiest local stores.
The LOCAL Byron Bay
Bright, bold and utterly mesmerising, The LOCAL is a colourful wonderland for little style-seekers — and a go-to for kidswear and gifts in both Byron Bay and Peregian Beach. Inside this feel-good boutique, you’ll find a delightful edit of Australian brands including Boom Shankar Kids, Kip & Co, Bannabae, Skwosh, Chino Club, Little Drop toys, Cubebot and Anipals. Every piece is chosen for its quality, creativity and retro-inspired quirk, with clothing, swimwear, toys, accessories and giftable treasures that spark joy and encourage self-expression. It’s the perfect place to style up a summer wardrobe, find a sweet gift, or simply soak up its fun-loving energy.
Oxley & Moss
A little hub of joy in the heart of Kingscliff, Oxley & Moss is always buzzing with families, beach wanderers and pram-pushing locals who know this is the spot for feel-good finds. Owners Melissa and Alex have created a space that’s bright, friendly and wonderfully fun. Their children’s range is a rainbow of wonder: soft swaddles, adorable rompers, snuggly plush toys, sippy cups made for adventures, puzzles that spark imaginations, and pool toys ready for sunny days. Each piece is handpicked to delight tiny humans and make life easier for the big ones — gifting made joyful and a little bit magical.
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